This is an email which is clear not just regarding the application, but additionally through Muzmatch’s advertising promotions.
In 2018, it launched ads in the London un derground with catchy expressions like “Halal, could it be me personally you are looking for? October”
It established a campaign that is second January with likewise tongue-in-cheek taglines.
Younas stated the organization desired to create a good message that has also been funny.
“It really is a part that, specifically for the Muslim portion, does not get portrayed very often, ” he stated. “Unfortunately it is often negative. We wanted to do things a little differently, freshen things up a little. “
He included that the response to the adverts happens to be “overwhelmingly good, ” with lots of attention on Twitter and Instagram.
“clearly there have been a few EDL English Defense League, a far-right, Islamophobic organization types whom essentially can’t stand any type of Muslim guide, ” he included. “We had a little bit of that, but which was 1% associated with the feedback we’d. “
Help from Silicon Valley
And the strategy truly appears to be paying down.
In the summertime of 2017, Muzmatch had been accepted into Silicon Valley-based accelerator Y Combinator, that have supported famous brands Airbnb, Dropbox, and Reddit and supply a system of resources and help for startups — in addition to investment.
“They invest $120,000 for 7% regarding the business, ” Younas explained. “13,000 businesses apply, 800 are flown out to bay area for a job interview, and 100 are accepted. It really is harder to get involved with than Harvard. “
He added that Muzmatch ended up being the very first Muslim-centric startup to ever be supported by Y Combinator.
They confirmed to company Insider which they’ve also refused acquisition that is attractive since they rely on the ongoing future of the business enterprise.
Section of the reason being the duo think they usually have a sustainable enterprize model. (more…)